Top 7 Reasons to Sponsor The Ask Drone U Podcast
1Podcast listeners are hyper-loyal. 88% listen to most or all of the show’s episodes, and when they subscribe they stick around
2Listeners are engaged with the podcast, and they tend to respond to ads when they hear them. 61% of them report buying something they heard about on a podcast.
3They are typically “trained to buy” and have disposable income. 52% have an annual household income of $100,000 or more, and over half the audience has a bachelor’s or higher degree.
4Those listening have phenomenal brand recall. 90% listen to ads, 80% are able to name at least one brand advertised in an episode, 67% are able to name a specific product feature or promo, and 51% were somewhat or much more likely to buy from the brand.
5Podcasts are the most mobile, convenient media around. 64% of a podcast’s audience listens on their mobile device, consuming the show anytime and from anywhere they want.
6The audience for podcasts is very large, and growing rapidly. A 2015 survey found that over 46 million Americans listened to a podcast in the last month, and that trend is only increasing year by year.
7Listeners tend to “binge-listen” to podcasts. Research finds that the typical listener consumes on average six (6) shows per week, and that will only continue to grow.(Surveys conducted by Midroll & Edison Research, //www.midroll.com/midroll-insights/ )
Click on the handy, dandy infographic below.