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Marketing Tips for Beating the Competition and Standing Out in the Marketplace

Today’s show is about marketing a new drone business.

Our caller for today, Ian is all of 16, and he just got his Part 107 license. Like most drone pilots, Ian wishes to start off with real estate before moving on to more complicated (and lucrative) jobs. But, he is finding himself discouraged by the intense competition. How can Ian make a dent in a marketplace dotted with older, far more experienced pilots? And how can he come up with a great and irresistible offer?

Drawing from their considerable experience, Rob and Paul share some nuanced tips to help Ian out. Among other things, you will learn how to leverage autonomous systems to massively scale up your business. You will also get some branding tips so that you can showcase your skills in the right way. Thanks for the great question, Ian. Fly Safe!

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Timestamps

  • [02:04]Our sponsor for today is our new sales class
  • [05:37]Today’s question is about starting young and marketing a new drone business
  • [07:02]How can you get people to trust you when you are young?
  • [08:20]Coming up with your own unique mechanism to stand out in a crowded market space
  • [11:03]How have some drone pilots drastically scaled up their business in the wake of covid?
  • [12:05]How can you provide more value and greater convenience to your customers?
  • [13:26]Two growth areas that you should be exploring right now
  • [14:40]Marketing yourself the right way
  • [16:40]Can you get more drone jobs if you fly FPV?
  • [17:35]With the massive stimulus, is the construction industry set for a boom?
  • [17:47]Creating autonomous systems for attaining massive scale
  • [19:27]Check out our comprehensive Business Class for some detailed insights
  • [21:08]Do you have a good website that showcases your skills?

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