On today’s show, we have Colorado wedding photographer, Kara Cavalca who shares with us her wisdom on how to successfully manage and scale a photography business.
Wedding photography is a tough and competitive business. But Kara has managed to grow and scale her one-woman show to the next level. You will learn how she is using an all-in-one software, Sproutstudio to manage all her business needs ranging from invoicing to digital storage. Additionally, this software, which is specially built for photographers is also capable of sending out automated emails so that you can follow up with your clients in a hassle-free manner.
Having spent more than four years in this space, Kara shares how she differentiates herself in a crowded marketplace. She opens up her playbook to reveal what it takes to be successful in this business. This show is full of some great nuggets guaranteed to help you out. Enjoy!
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Timestamps
- [00:15]Paul welcomes Kara to the show
- [02:42]How Sproutstudio can be an all-in-one integrated solution to manage your photography business
- [09:10]Can you drop ship prints using Sproutstudio?
- [11:53]How has Kara managed to scale her business inspite of being a one-woman show
- [13:50]Has the customer lifetime value increased after Kara switched over to Sproutstudio?
- [14:30]Leveraging scarcity and automated emails to increase sales
- [16:06]Charging your clients for digital storage
- [18:52]Building automated workflows for scaling your business
- [21:05]Pricing and working with high margin-low maintenance clients
- [26:48]What does it take to run a successful wedding photography business?
- [28:52]Is it a good idea to provide both photos and videos?
- [33:43]Can you use the same systems to manage your aerial photography business?
- [37:45]Kara shares her contact information
